clyvonexara

Our Approach to Audience Segmentation

At clyvonexara, we start with a comprehensive market analysis, followed by data-driven segmentation that ensures every strategy is specific and actionable. Collaboration and clarity guide us every step, resulting in insights that fit each client’s industry and goals.

Meet Our Data Analytics Team

Diverse backgrounds and unique skill sets power our segmentation projects

Samira Young

Samira Young

Lead Data Strategist

Master’s in Data Science University of Sydney

Market Segmentation

Insight Analytics

Certifications:

Certified Business Data Analyst Market Segmentation Specialist

Methodologies:

Cluster analysis Regression modeling Principal Component Analysis Cross-tabulation Predictive analytics

Key Skills:

Data mining Predictive analysis Client consultation Market research Statistical modeling

Drives data-driven solutions and oversees all segmentation projects.

Liam O’Connor

Liam O’Connor

Analytics Consultant

Bachelor of Statistics Monash University

Consumer Insights

MarketScope

Certifications:

Applied Analytics Professional Data Visualization Expert

Methodologies:

Factor analysis Segmentation modeling Survey analytics Benchmarking Churn analysis Multivariate statistics

Key Skills:

Data visualization Model building Reporting Client support

Provides analytical support and custom segmentation modeling.

Priya Das

Priya Das

Segmentation Specialist

Master’s in Business Analytics RMIT University

Demographic Segmentation

DataVista

Certifications:

Audience Analytics Specialist Certified Data Professional

Methodologies:

Cohort analysis Audience profiling Time-series analysis Segmentation mapping Pattern recognition Latent class analysis

Key Skills:

Audience profiling Report generation Trend analysis Data quality

Focuses on custom audience definitions and reporting accuracy.

Isaac Lim

Isaac Lim

Senior Research Analyst

PhD in Market Research UNSW Sydney

Quantitative Methods

AnalyticsPro

Certifications:

Quantitative Researcher Advanced Statistical Analysis

Methodologies:

Sample survey design Statistical inference Descriptive analytics Error measurement Panel analysis

Key Skills:

Statistical inference Survey design Quality assurance Report interpretation

Conducts market research and quantitative data validation.

How Our Segmentation Projects Work

Each project is delivered in distinct, strategic stages to ensure clarity, accuracy, and results that match your market goals.

1

Discovery & Consultation Session

We begin with a tailored session to clarify your objectives and market interests, ensuring we fully understand your needs.

Project Goals

Establish your segmentation project’s main priorities.

What We Do

Gather detailed goals and expectations from stakeholders, enabling us to customise each analysis for the intended outcomes.

How We Work

Engage in direct conversations and gather available data from your team, aligning context and scope.

Analytical Tools

Consultation guides and intake forms.

Project Deliverables

Comprehensive requirements document and project outline.

Project Manager
2

Market Analysis & Data Collection

Gather and validate data sources relevant to your audience and objectives.

Project Goals

Compile accurate, representative data sets.

What We Do

Obtain, clean, and organise current market data sets, then identify sources for robust audience analysis.

How We Work

Use data validation checks and ethical standards for thorough market data compilation.

Analytical Tools

Data platforms, analytics suites, compliance checks.

Project Deliverables

Curated dataset and data quality report.

Lead Analyst
3

Segmentation Modeling & Insights

Apply advanced segmentation techniques tailored to your audience and market.

Project Goals

Create precise, action-oriented segments.

What We Do

Group audiences by relevant characteristics using proven models and identify actionable insights for campaigns.

How We Work

Utilise analytic tools and statistical models, updating methods as new information is gathered.

Analytical Tools

Segmentation software, statistical packages, dashboards.

Project Deliverables

Segmentation model files and key findings report.

Data Strategist
4

Recommendations & Reporting

Present clear, practical recommendations based on segmentation analysis.

Project Goals

Enable data-driven campaign adjustments.

What We Do

Deliver tailored, practical advice for campaigns, reporting all findings clearly and concisely to stakeholders.

How We Work

Host review sessions and provide reporting materials for feedback and refinement.

Analytical Tools

Presentation slides, final report, Q&A session.

Project Deliverables

Actionable recommendations and project summary report.

Senior Consultant

Comparing Segmentation Expertise and Value

See how clyvonexara stands apart from other providers through our focus on tailored analytics, client collaboration, and data protection.

Key Features clyvonexara MarketVision Group Insight Sector
Custom audience segmentation approach Available Limited Basic
Privacy protection measures Comprehensive Standard Standard
Collaboration with client teams Inclusive Occasional Basic
Industry-specific insights Extensive Generalized Generalized
Modern analytics technology Cutting-edge Conventional Conventional
Clear reporting and recommendations Always included Sometimes Sometimes